Enjoy a range of tailored massage therapies and holistic facialsPure Therapy

Welcome to Pure Therapy

Pure Therapy is a welcoming, calming space in the centre of Berkhamsted High Street where you can feel totally relaxed and enjoy a range of high-end massage and facial treatments.

We offer a wide range of massage therapies including Lymphatic Drainage Massage, Brazilian Sculpting Massage, Aromatherapy Massage, Deep Tissue Massage, Hot Stone Massage, Indian Head Massage and Holistic Massage.

Facials at Pure Therapy are holistic and incorporate many different massage techniques. Our signature treatment, Pure Lift and Glow is an advanced lifting and sculpting facial experience not to be missed. Gua Sha, Focused Facial Rejuvenation and Dermalux Flex LED look to treat any skin type to reveal the best version of yourself.

Each treatment is tailored to the individuals needs and concerns to ensure a truly holistic approach to wellbeing.

I look forward to welcoming you soon - Alison

About Pure Therapy

Hello, I'm Alison, the owner and therapist at Pure Therapy

My aim was to bring high-end tailored massage and facial treatments to Berkhamsted High Street.

I believe it is the little details and personal touches that can truly make a difference to your experience at Pure Therapy. From the moment you arrive my focus is solely on you, your comfort and wellbeing.

Over the last 30 years as a therapist I have drawn together a wealth of experience and knowledge having worked in some outstanding 5 star spa environments.

I have been coming to Alison for several years now for facials and despite having had facials at a few other places over the years, they are never as good! Alison is very talented! Not only is she knowledgeable and my skin is glowing after but I always feel so recharged too. I had previously thought the purpose of a facial was mainly to take care of my skin but I didn’t realise how relaxing it would be too. She always takes her time and the atmosphere is serene, feeling almost like a ritual. I wish I could treat myself more often!

Emilie O-B

I can’t recommend highly enough. Alison is so skilled and her treatments are pure perfection! From the moment you walk in you feel so well looked after. The salon itself is immaculate and every detail has been thought of.

Sarah G

Bought a number of treatments for my wife with Alison over the years. Cannot recommend Alison and her business highly enough. Superbly clean, fantastically professional and every attention to detail. Favourite treatment is Hot Stone Total Balance Relaxation Package 120mins. Makes my Christmas and Birthday shopping very easy!

Ian B

I have had facial and massage at Pure Therapy and can honestly say it’s the best I have experienced. Alison’s attention to detail is exceptional. The products used, the aroma the room all help you relax, unwind and enjoy the treatment, cannot recommend highly enough!

Alison G

Alison is without doubt the best of the best. I have had many massages in many places around the country and Alison’s beat them all, in quality and value for money.

Dom B

I have been seeing alison regularly for about 9 years. She is highly professional, warm and friendly and extremely caring . Aside from these personal qualities, she is exceptionally competent and knowledgeable. I highly recommend her.

Jane M

I’ve been going to Pure Therapy for over 10 years, I look forward to my visit every time. Alison has a wealth of knowledge when it comes to the body & skin. Her hot stone massages are magical. I always feel like I’m floating on air when I leave. Highly recommend.

Sarah H

Alison is a really lovely lady and I had the best hot stone massage and facial I’ve ever had. Would 100% recommend her to everyone and will definitely be seeing her again.

Rae B

Alison is a star-warm and friendly as well as expert at her job.

Pat B

I have been going to Alison for a whole body massage for about 6 months now. She is attentive to what my needs are on the day and offers a very therapeutic, firm massage. I find her friendly, helpful and professional. I thoroughly recommend her practice.

Jean F

I’ve had multiple courses of lymphatic massages at pure therapy. They are wonderful so relaxing and I definitely notice a difference with my water retention afterwards. The environment is lovely, service and treatment professional and price really reasonable. I would highly recommend to anyone.

Holly L

Alison runs a very professional business. From the text received the day before your appointment as a reminder, to the wonderful relaxing massages. She has the whole package and I had the best night’s sleep I had in ages after my latest massage from her. I would highly recommend her for tired overworking bodies or those just wanting a treat.

J Garrett

I have been lucky enough to have experienced many different types of massage treatments both locally and worldwide but I believe that you would have to travel a long way indeed to find a massage therapist as gifted as Alison. Her personal, intuitive and holistic approach provides a thorough and effective massage.